WHY BLACK FRIDAY IS SO DANGEROUS

Moodboarding / @Balenciaga, @Celine, @Gildaambrosio, @moldavia

Hi!

The month’s, or perhaps even season’s, largest shopping-palooza is finally over. Black Friday, or Black Week, combined with something I recently found out called ”Cyber Monday” (Seriously, who comes up with these names?) has grown to nearly biblical measures under the recent years. Connecting to Thanksgiving in the States, what is even Black Friday for us? A great opportunity to create needs for items no one actually needs, it seems.

As a 20year millennial, I’m amongst one of the largest target groups of the advertisers. This Black Friday, I didn’t buy anything. But heck, would I have liked to. It’s scary how all the advertisement gets to one. From first being totally oblivious that one might need something new, suddenly craving to type the digits of my visa to myriad of web shops. All and everything started to feel tempting, luring, with sales tags on and the light, buzzy atmosphere. My old clothes, in my thoughts, lost their spark, their beauty, and started to feel dusty and worn; replaceable. New is always better.

As it’s obvious that this is an ongoing phenomena, sales-shopping should be encountered with light caution. Always always keep in mind what you actually need and came after, instead of what you want in the moment. Make lists. I do! Right now on my list of things to get is for example a basic black turtleneck sweater, and black leather military boots. If they’ll be on sale, I’ll be over the moon. So it’s not just a bad thing to get a little crazy with the sales shopping, just something to think about. Keeping one’s eyes in the price may result in some successful savings in sales!

 Hertta

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ACNE STUDIOS VELOCITE

Coat/Acne Studios, Dress/Chloe, Bag/Celine, Boots/Stuart Weitzman

 

Good Morning Saturday!

Eat-Sleep-Read-Repeat. A couple of days ago when it snowed, my friend Katriina hit me up quickly to go shooting in the winter wonderland. Wonderland. We had both totally forgotten that in the city, snow means grey slush.

But never mind, here are some results! The Acne coat has now been a bulletproof go-to jacket for two winters straight. Hard to go wrong with it. Plus it’s actually very warm, especially with all the buttons and zippers closed – a process which takes a good while, beauty > practicality in this case. Something that one can’t see from the outside, is that the coat is also rather heavy. My estimation is at least 5kg? Going around town in it means good cardio.

Off to the library, where Saturday and Sunday will be spent in. I’ll be so relieved on Monday, after the worst (Economic thought’s history) is over! It’s been one of those weeks where you just push yourself up the bed and through the days without further thinking. Just keeping on moving. I know that if I stand still now, I’ll probably be sleeping for days straight.

Hertta

 

MONDAY OUTFIT + THIS WEEKS PLANS!

 

Coat/Knight, Turtleneck/Zara, Jeans/Kappahl, Shoes/Vagabond, Bag/Saint Laurent

Good evening!

Today was the first snowy day here. Which was wonderful! Couldn’t help but to feel a childlike enthusiasm as I woke up and saw the snowy roof tops. I had a day off, which in University never means an actual day off, but studying. I managed to fit a quick coffee-and-chat to lunch time with my friend Lotta, which was super nice! Aside from that today has included laundry, food-prepping and a long walk.

What’s going to happen this week?

Tomorrow there’ll be a seminar (yaiks) at 9am, which is the only uni attendance this week. But! As I mentioned, that certainly doesn’t call for vacation. Next Monday I have a large Economic history exam, accompanied by a 10min powerpoint presentation on Tuesday. Prepping will be starting this evening, and the days will be spent largely in the library. I need to do some reading every day, including the weekend, so it’ll be library-sleep-powerwalk-eat week ahead.

The last couple of seminars have gone all right social anxiety / panic wise. We have been able to hold small, couple of minute presentations about our independent studies from our own seats. I’ve gained some confidence, and speaking up doesn’t feel that terrifying from one’s own seat. Still, there are some fears and noises in my head that are trying to gain space. I concentrate on looking at the person I’m speaking to, and sticking to the subject: knowing exactly what I talk about has also helped. As well as saying out loud that hey, I’m a little unsure about this. It’s still a long way to go, but I’m happy with my progress for the time being!

This weeks plans also include booking my Christmas trip to Finland, and planning our family trip to Tallinn during the semester. Very excited for the upcoming holidays, caught myself listening to Justin Biebers ’Mistletoe’ today.

Why did I make a post about this weeks plans, as mine are pretty much as exciting as a snails (Sorry, snail)? Just thought that well, perhaps everything on social media has to be flashy and fabulous. At least a large part of my life is just the regular every day living.

Hertta

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THE HOPES AND DREAMS OF A 20 YEAR OLD

Cardigan/LaLa Berlin, Turtleneck/Zadig&Voltaire, Pants/Zara, Bag/Givenchy, Sunnies/Celine, Sneakers/Nike

When I was 4 years old, I wanted to be a Police or a Fireman when I grow old. Behind this might be the fact that I got along better with boys than girls in Daycare, haha. 

But since then, I’ve had no clue what so ever what I want to make out of myself. Or perhaps that’s wrong said; I’ve had directions I wish to go towards, but no concrete goal to strive for. In some way, I’ve always been a little envious of people who’ve known their path beforehand since their teens. It definitely would’ve made a soother sail. But, I’m definitely not regretting finding mine out by trial and error. Every bump on the road adds up to the life experience and brings something new to the picture! 

 

So what are my hopes and dreams for the future at the moment being?

 

Oh how I’ve always liked that John Lennon quote when he was asked what he wants to become as an adult and he simply answered ”happy”. Yes, I want to be happy. I want to feel fulfilled, to feel like whatever I’m doing has a purpose.

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In some way, I want to be able to add on the good, not on the bad. I wouldn’t wish to be in such profession which creates success without considering the costs. I wish to create, build, generate. Not to tear down or demolish.

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I hope to have a family. Before I turned 19, I didn’t see children as a necessary part of my future. But oh have the tables turned! I deeply wish to be a mother, and a wife some day. Creating our own happy bubble where I can guard over my family with the fierceness of a mother lion. See my kids grow, see my husband get old beside me. Cheesy, huh?

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I wish to never stop looking after my own well being. In order to bring happiness and content into other’s lives, it’s crucial to be responsible for ones own well being and happiness. I don’t wish to become ignorant over my own issues, or afraid of dealing with them. Both physically and mentally.

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I hope I won’t stop questioning and critically reflecting on things and values around me. Is something right just because it’s the current consensus of the society, or is it right because it actually is right? Values and norms change over centuries (as we well have noticed). Which injustices are accepted today, but shouldn’t be?

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I wish to see and learn as much about the world as I just possibly can. I want to visit places that make me wow, and understand why our surroundings look like they do. I want to learn about human behavior and answer the question ”why”. I don’t want to become too comfortable to not keep on moving forwards.

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I hope I won’t ever become bitter. Because that simplifies the mind into a negative circle, and eats away all the brightness and happiness life has to offer.

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But as a 20 year old, what do I know. How would the list look like in my 30’s, 40’s, or 60’s? If I’m even around any longer? All we can do is reflect on things from our situatedness in the present – using the knowledge we now have. These are the dreams and hopes the current me holds for the future. As John Lennon put it: I want to be happy. Above is the way I know how.

Hertta

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