MY STOCKHOLM SHOPPING GUIDE

Hello!

First, apologies for the long-ish absence. I’ve opened my laptop countless times only to stare at a blank screen, typing a few words and erasing them because it.just.doesn’t.flow. But here I am. A while back I wrote this post about where to eat in Stockholm – and got very positive feedback. Thus I decided that now is the turn of Stockholm shopping tips!

   As is probably known, we Finns in particular tend to travel to our Western neighbor’s capital rather often. I could even make a bold statement by claiming that every single Finn in my  799 facebook friends (bragger, lol) has taken a cruise to Stockholm at some point of their lives. The ”usual” tourist shopping destinations Drottninggatan, Åhlens city, Gallerian, and Nordiska Kompaniet, are widely known and visited. But if one has grown tired of the basics, or simply wants to plan a more targeted shopping tour without the need to wander through various shopping malls, where to head? Here are my personal Stockholm shopping favorites for the ladies.

 

Skin Deep, Humlegårdsgatan 5 

I decided to present a personal favorite as the nr.1 on the list. Located near Östermalmstorg, Skin Deep as a cosy concept store gathers together nearly all of my favorite brands. Here you’ll find the best of No21, Iro, Rag & Bone, Theory, Yves Salomon, MIH Jeans, as well as the gem Chinti & Parker, whose pajama I praised here last month. As they’re a small-ish one room boutique, they might perhaps not have the largest selection of pieces from the brands’ collections . But heck what a good job they do choosing the pieces on display! I often find that even though stores might resale a great brand, they somehow manage to solely select the not-so-desirable pieces from otherwise strong collections. Not in here. And to add, Skin Deep also holds occasional 70% sales; hand in heart, ladies, this is where the sales finds of your life are made!

 

 

Mathildé, PK-Huset

Boho Chich. Those are the two words that describe Mathildé the best! On the surface, the store looks very bohemian and laid back. But as you enter and give it a closer look, you’ll find that every detail is planned; from the countless miss-matching chandeliers to the rusty dressing room doors. What I perhaps most enjoy about their concept is the seamless ability to combine well known designers with yet to be discovered ones, as well as affordable brands with high end ones. Mention worthy is also the warm and professional customer service which has yet to leave me disappointed. As it has unfortunately turned out, in Stockholm that’s not something one can always presume. I very much appreciate the fact that they’re very season-adaptable: in the wintertime the store is filled with a large selection of fur hooded parkas, as in the summertime countless colorful bikinis steal the show.

A brand tip: Line of Oslo. The comfiest yet fashionable loungewear I’ve encountered so far.

APLACE, Norrlandsgatan 11

Scandinavian style in a nutshell. APLACE gathers the finest and brightest of Scandinavian minimalistic fashion under one roof, and does a quite decent job while doing so. They have multiple stores located in the districts of inner Stockholm, one of which is placed in Norrlandsgatan (A stone’s throw away from NK). Here you’ll find clothes from Filippa K, House of Dagmar, Ganni, Rodebjer and Whyred, to name a few. Critically speaking, there’s one small deficiency: the collections from the above said are at times a bit limited in comparison with the brands’ other stores. But, if one’s short on time, APLACE will give an excellent overview of the Scandibrands’ current state.

 

 

Sandro Paris &  NK internationalla designers, Nordiska Kompaniet

Overall, I find department stores quite aversive in their nature. I rarely go into one unless I know exactly what I’m looking for, making an ”in an out” game plan as entering the madness of plentitude. Yet, there’s an exception to every rule. In Nordiska Kompaniet, there are two departments in which I would gladly spend ages; Sandro, and the section of International Designers.

What comes to the former one, some of you might’ve noticed that pieces from Sandro are included in roughly half of all my outfits. Their department in NK is well supplied, and so far every salesperson I’ve encountered has provided me with pleasant service. NK International Designers on the other hand gathers together brands like Kenzo, Alica + Olivia, Paul & Joe, Iro, Self Portrait and Frame. What’s not to love?

 

 

Zadig & Voltaire, Birger Jarlsgatan 8

Aside from being the Scandinavian style’s mecca, Stockholm offers a good selection of international brands’ flagship stores. At least in comparison to, ehem, Helsinki. The French relaxed luxury brand Zadic & Voltaire, founded in 1997 (my birth year, yay), is no exception. Located in the high end fashion district of Birger Jarlsgatan, their combination of rock & romance is something fairly unique and worth observing. I also need to raise my hat for their clothing’s quality. Far too often have I found myself investing in a pricey piece only to find that it’s falling apart from the seams a week later. But! Every Zadic piece I’ve ever owned has survived intact through washing machines, dry cleaners, traveling and whatnot. Me likey!

 

Pic: @simplybollocksstore

 

Simply Bollocks, Artillerigatan 16

Velvet furniture, a fabulous every woman’s dream closet, a home-like fashion showroom/store? The dreamy Simply Bollocks at Artillerigatan, Östermalm, is all that. This is a concept which one rarely encounters, not even when exploring the traditional fashion cities of London and Paris. As the showroom is not on ground level but two stairs up, and a visit requires calling the buzzer, the shopping experience suddenly gets an exciting, personalized vibe. The brands are various and interesting, clearly carefully selected to suit the store’s distinct image. They include some familiar ones such as FRAME, Carven and Meotine, combined with intriguing smaller names. The earlier mentioned personalization seems to be in a central role in their customer relations, as the store can even be requested a visit outside of the opening hours.

 

 

ABCD, Jakobsbergsgatan 3

Located between Stureplan and Biblioteksgatan, you’ll find the ABCD concept store. Due to it’s modest appearance, the store might seem like something quite easy to walk past. But this place definitely has a couple of ace’s up it’s sleeve! In spite of the simple street view, the brands represented inside are nothing but. Balenciaga, Balmain, Saint Laurent, Dolce & Gabbana, Givenchy… not to mention the huge selection of Moncler items (Fun fact, Moncler is opening up their own store across the street in the near future). As the fashion collections shift from SS to AW or the pre seasons in between, ABCD holds at times generous sales in order to get their prevailing supply on the move. And now we’re discussing ”everything in the store -70%” sales.

 

 

Other enjoyable stores

If one has much time and energy to spend on a shopping tour, the brands’ own, independent stores naturally offer the best selection of their collections. In my experience, especially the following have proved themselves pleasant and worthy of paying a visit:

Acne Studios (Norrmalmstorg, Norrmalm),

Malene Birger (Biblioteksgatan, Norrmalm),

Soft Goat Cashmere (Tegnérgatan, Vasastan),

Céline (Mäster Samuelsgatan, Norrmalm),

Filippa K (Grev Turegatan, Östermalm),

Whyred, House of Dagmar & Casall (Sturegallerian, Östermalm)

Byredo (Mäster Samuelsgatan, Norrmalm)

 

 

Not exactly sure of what you’re looking for? No worries. A good rule of thumb is that the majority of shops is located on the streets below. A good way to get inspired is by exploring!

Birger Jarlsgatan

Gucci, Max Mara, Bottega Veneta, Prada, Chanel… For those who enjoy high-end experiences, Birger Jarlsgatan is the place to be. Starting from the beginnin of Strandvägen, this street is home to the finest of fashion houses, accompanied by some of Stockholm’s trendiest restaurants. Here is also located the infamous luxury store Natalie Schuterman, which gathers and presents all the current IT-goodies from top designers. My personal shopping experience from this store was due to inconsiderate customer service a one visit thing. But in the name of fairness, I have also heard opposite stories of Schutermann as well. So if you’re into the flashy end of the style-scale, I suggest you give it a go!

Biblioteksgatan

Parallel to Birger Jarlsgatan, Biblioteksgatan offers a larger variety in it’s range of stores. This shopping district’s street level view is being dominated by brands such as Filippa K, COS, Sephora, Sand, Peak Performance, Ralph Lauren, &Other Stories and Samsoe & Samsoe. In between the clothes shops lies also a very sufficient selection of various cafés and restaurants.

Drottninggatan

Need I explain? Drottninggatan, with all it’s tourists, beggars, teenagers (And not just merely those teens we consider regular, but also those less fortunate ones who live in these streets), different fundraising organizations, is simply a common knowledge phenomenon. BIKBOK, H&M flagship store + H&M home, Lindex, Zara & Zara Home, River Island, Åhlens, Nilsson – in Drottninggatan, fast fashion flourishes.

Götgatan

And last but not least, we have Götgatan at Södermalm. Also hosting many fast fashion brands from Gina Tricot to Monki, Götgatan differs from Drottninggatan by providing a more relaxed, laid back shopping atmosphere. Was it then due to the hipster reputation of Söder or has someone put something in the drinking water, I don’t know, but the difference is easy to experience. Both Götgatan as well as Drottninggatan are usually flooded by tourists. Thus, as a local, they have rather become places to avoid than attractive shopping alternatives.

 

Wishing everyone a nice Sunday!

Hertta

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WHERE TO GO IN STOCKHOLM – A TRAVELERS GUIDE

Hello! 

A question I get asked a lot is where to go when traveling to Stockholm, especially restaurant-wise. Us Finns visit the city quite often, was it then  on a cruise, business trips or visiting relatives; but still it somehow feels like that people are mostly familiar with fast food diners! I decided to gather a list of must-sees: delicious places to eat plus a couple of extras. The post is divided by the inner city’s main districts; Östermalm, Vasastan, Gamla Stan and Södermalm. Enjoy!

ÖSTERMALM & DJURGÅRDEN

Nybrogatan 38, Nybrogatan 38 

Located in central Östermalm, Nybrogatan 38 offers a nice milieu for either lunch, dinner, drinks or brunch. Serving quite traditional dishes from tartar steaks to omelets, meatballs, risotto and eggs benedict, they maintain a delicious menu with every mealtime. Especially during weekends they’re quite booked, and just dropping in it’s unlikely to get seating – but one usually gets lucky during lunchtime.

Karla Frukt, Karlavägen 72

Also located in the area of Karlaplan, Karla Frukt serves Stockholms best selected candy! Be aware that their opening hours are quite limited, closing already at 18 on the weekday.

Snickarbacken 7, Snickarbacken 7

Near Stureplan you’ll find Snickarbacken 7, a Café with art exhibitions and a shop. On the menu there are smoothie bowls, avocado & tuna sandwiches, raw bakery and delicious lunch salads. They offer a good selection of Vegan and Vegetarian items!

Grodan Grev Ture, Grev Turegatan 16

A traditional Swedish Bistro where you’ll experience candle light dining with traditional courses. The menu includes for example elk sausage, ”raggmunk”, tartar steak, lobster and mussels. The interior is simply beautiful, 1800’s style with large mirrors, dark wood and a high ceiling.

Riche, Birger Jarlsgatan 4

Riche might be Stockholm’s most well known restaurant, and it’s meatballs the best known dish. This old classic serves traditional Swedish food well made, no tricks or surprises about it. A great option for a late sunday lunch with a bloody mary on the side or a weekday dinner, for dates or work meetings. You can hardly ever go wrong with this one!

Grodan Grev Ture

Riche

Tures, Grev Turegatan 10

Located inside Sturegallerian, Tures is the place to be at lunchtime. Full of customers working nearby, the atmosphere is lively and trendy. They serve three variating lunch courses a day being 148kr, and I’ll guarantee there’s something for everyone.

Broms Karlaplan, Karlavägen 76

Broms, located near Karlaplan, is one of my personal favorites. The atmosphere is dark and full of feeling, and the food delicious. Their outdoor seating area is decorated with heaters, and suitable for dining outside even in dark autumn evenings. On the menu you’ll find traditional small and larger dishes leaning slightly towards Asian fusion food. On the weekends they have a nice brunch including different sorts of eggs, pancakes and sashimi.

Tures

Hillenberg, Humlegårdsgatan 14

Hillenberg might be the nicest Dinner restaurant in Stockholm. Every aspect of the dining experience is given attention to; there’s often a DJ playing in the background, the service is very friendly, and the food exquisite. You can also choose to just visit for drinks at the bar, where the bartenders make sure you’ll get exactly what you’re looking for. A very central location in Humlegårdsgatan leaves open the opportunity to continue the evening at nearby drink bars or clubs.

Crème, Nybrogatan 16

Recommended for drinks! Crème is a smaller place in Nybrogatan with an atmospherical lighting and music, serving nice drinks combined with great service.

Phil’s Burger, Birger Jarlsgatan 34

The best burgers in Stockholm, without a question. Phil’s burger has a couple of restaurants around town, and it’s recipe for success is simple; quality meat combined with well-made sauces and great cheese. The list is short but versatile, including a veggie option.

From up: Hillenberg, Crème

Djurgårdskanalen, Djurgården

Around 7km pathway around the canal of Djurgården, beginning right from the end of Strandvägen in Östermalm. Beautiful landscapes, houses and cafés. Perfect for an evening or a sunday walk!

Rosendals Trädgård, Rosendalterassen 12

The loveliest garden in the island of Djurgården. Inside there’s a huge garden full of apple trees, which is the nro 1 place for picnics in the summertime. Surrounded by colorful flowers, here you’ll find local families, people with their pets and young couples. Rosendahls Trädgård also has a restaurant and a plant shop, and their lunch and bakery is very delicious.

Waldermarsudde, Prins Eugens Väg 6

Waldemarsudde is an architecturally magnificent castle museum a little further in the island of Djurgården. The castle has previously been the home of the artist Prince Eugen in the late 1800’s. Presented are his work in the home museum, as well as a changing exhibition of modern art. The castle is surrounded by a wonderful garden which is blooming with all flowers imaginable in the summertime.

Waldemarsudde

VASASTAN

Café Pom & Flora, Odengatan 39

Pom & Flora is every breakfast-fans dream come true. Located in Odengatan, this wonderful breakkie oasis is open every day until 16pm. Smoothie & Acai bowls, yoghurt topped with granola & berries, Avocado toasts, Buns, Water melon… everything that one could ever imagine. We say yes to afternoon breakfasts!

Café Pascal, Norrtullsgatan 4

Café Pascal is an atmospheric little Café near the Odenplan subway. They’re focused on small food items such as sandwiches, soup, bakery, raw balls and smoothies. Really yummy and healthy!

Greasy Spoon, Hagagatan 4

An U.S Styled diner in Stockholm? Yes! Greasy spoon is worth it’s name; Pancakes of all different sorts. Besides that the menu includes a full english breakfast, bacon & eggs, banana porridge and tea + biscuits – just to mention a few. They also have a sister restaurant in Södermalm.

From up: Café Pascal, Greasy Spoon

GAMLA STAN

Bistro & Grill Ruby, Österlånggatan 14

As they mention on their website, Bistro&Grill Ruby is a combination of two worlds; Paris and Texas. If you’re looking for experiencing the pulse of the beautiful old town while enjoying a delicious dinner, these are the places to head to. On the Bistro side is served Parisian dishes in Candle light, whilst on the Grill side you’ll find the best ingredients and feeling Texas-style. Grilled Tuna with beets and goat cheese recommended!

Österlånggatan 17, Österlånggatan 17

On the other side of Österlånggatan is Österlånggatan 17. This place is great for breakfast or lunch; one could enjoy for example a farmer’s omelette, Avocado toast or Grilled Halloumi Salad. The outdoor seating area opens up to a small square with a bubbly little fountain.

Österlånggatan 17

SÖDERMALM

Maestro Greek Restaurant, Ringvägen 82

Hands up who loves Greek food? I bet you rised yours. Maestro is hands down (pun intended) the best Greek in Stockholm. Located in Skanstull, it’s slightly off from the city-center, but not further than 10min subway ride. As Stockholm’s pricing might feel an inch high at times, Maestro is a fresh surprise. Taken the amazingly tasty food and large portion sizes, the pricing is very reasonable. Tzatsiki, freshly baked bread, chicken and beef souvlakis, moussaka, Baklava… nearly too many treats to choose from! The personnel could also receive a star from the service, and thus a great dinner experience is guaranteed.

Kvarnen, Tjärhovsgatan 4

Kvarnen, founded in 1908, is located in the heart of Söder in Medborgarplatsen. The old bistro doesn’t look too special from the outside, but has something hidden; the best brunch in town. There are probably 30 variating brunch dishes, not to mention the several cakes and waffles for dessert. Sausages, fish, salty and sweet pies, olives, bacon, eggs, salads, coffee.. I swear you’ll not feel hungry the whole day.

Maestro

That’s all this time, remember to keep these in mind the next time when visiting town. I’m off to doing laundry, have a nice week peeps!

Hertta

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